Commonality: Final Product for Global Service Jam 2012

Over the past two days, I’ve had the opportunity to work with some incredible graphic artists, UX specialists, industrial designers, content strategists, copywriters, and social media experts.

We all met at 5:00, Friday evening at Info Retail to kick off Global Service Jam 2012–48 hours of brainstorming, strategizing, planning, designing, and creating.

The Atlanta-based Service Jam group was one of the many teams, located world-wide.

Global Service Jam Locations

Although we were in different time zones, came from different backgrounds, and had different levels of experience and expertise–we all had a comon goal:

Design a service based on the Jam’s 2012 theme, “Hidden Treasure.” 

We were given no rules, guidelines, or paramaters. We were just told to create and develop the service as much as possible before the upload deadline at 3:00 Sunday afternoon.

We spent Friday evening brainstorming and throwing out ideas. Before we left for the evening, we had formed two separate groups, working on two distinct projects.


Saturday we continued to work with our groups–creating personas, developing narratives, sketching designs, and storyboarding ideas.

Project Planning

By Saturday evening, we were working on wireframes and mockups.

Sunday morning we put the finishing touches on our designs and presented our two projects to each other. After a bit of peer feedback and a few final tweaks, we uploaded–with 20 minutes to spare!

Commonality Home Screen

The service my group designed is called Commonality, a smart-phone app that allows people to discover the “hidden connection” and common interests they share with the people around them at an event. Check out the video below for a description of the project–or you can download a PDF of our Storyboard.

Be sure to check out the second project the Atlanta-based team created: Give and Get.  And, if you’re interested, take a look at some of the other amazing projects from other groups across the world.

This experience was incredible for me, because it actually let me put into practice so many of the things I’ve been reading about over the past few months. But I also had a chance to meet and work with some amazing individuals.

Commonality Group

Our backgrounds were all so different, and we each came with a variety of interests and skills. But we were able to pull together an insane amount of work within a 48 hour period.

I really am looking forward to working with some of these people again and learning more about how service design might impact some of my own work and research.


2 thoughts on “Commonality: Final Product for Global Service Jam 2012

  1. This is great!!! I just wrote a blog myself (ahem, trying to make that a regular activity, cough, cough) and think yours very succinctly describes what we did. Love learning a new “language,” as the design lingo is definitely different from the business lingo I’ve been entrenched in the last few months. Great fun!

    • Thanks, Dorothy. It was such a pleasure working with everyone this weekend. I wish our two teams could have collaborated a little bit more, though–I didn’t really have a chance to get to know the folks working on the Give-and-Get project. I actually sent Joe an email today, saying we need to get an Atlanta Service Jam dinner planned soon. You know, to “extend the shared experience!” But we’ll have to organize it the old school way, with email… at least until we get our Commonality app into production!

      And as for the new “language”…. I’m still trying to figure out the whole Service Design thing, myself. It’s a different take on what I’ve been working on lately–which is what makes it so much fun!

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